When Are We Going to Get Rid of the Popcorn Ceiling?
By 2020, you can expect to see a major shift in the way Americans eat out, drink coffee and consume entertainment.
The trend is set to accelerate, according to research by the Washington-based consumer research firm Euromonitor International.
“This is the next step in a shift to eating out in the dining room, where dining room tables will become more intimate, intimate dining experiences,” said Mark Zandi, the founder of Zandi Associates, who also co-wrote the report.
Popcorn ceiling replacement, a staple of modern American dining, will become the new norm.
The move away from the popcorn ceiling will also require consumers to rethink how they consume entertainment, he said.
Euromonitor has forecast that by 2026, there will be about 7,500 fewer diners per person per week in U.S. restaurants.
Zandi’s firm, based in Cambridge, Mass., expects that the total number of diners will drop from about 2,000 to about 1,600 by then.
While it is expected that most restaurants will make the transition, the majority of restaurant chains are planning to stay the course, Zandi said.
In some cases, however, the restaurants could change their menu to include a more traditional American menu, like burgers and fries.
By 2020, Zandelis estimates, there could be more than 3,000 fewer diner per person in U-shaped restaurants.
In those cases, diners could have more options, including options like more upscale fare, he added.
The study also found that by the end of the decade, diner consumption in U.-shaped restaurants will be cut in half, from 9.7 billion to 5.6 billion.
It says that the shift is expected to have a ripple effect on other sectors of the economy, including health care, real estate, education and manufacturing.
It’s the largest of three studies, conducted in collaboration with the University of Southern California, that looked at the effects of the trend on U., U-shape dining.
The other two studies examined the effects on the overall U. food market.